Ahrefs
SEO · Paid, from around $129/mo
A backlink index, site crawler and rank tracker built around one of the largest link databases in the category.
Tool database
Every tool we cover, with what it does, who it suits and what it costs. A rating appears once the tool has been reviewed.
Brandwatch
Social Media & Reputation · Paid, custom pricing
Enterprise social listening with historical data depth, segmentation and analyst-grade reporting.
Buffer
Social Media & Reputation · Free tier, paid from around $6/channel/mo
A social publishing queue covering the major networks, with scheduling, drafts and light analytics.
Clearscope
Content & Workflow · Paid, from around $189/mo
Content optimisation and briefing built on term coverage analysis against ranking pages.
Descript
Video · Paid, from around $24/mo
Edits video and audio by editing the transcript, with filler-word removal, overdub and multi-track sequencing.
Digimetrics Sponsor
GEO · Free tier available
An all-in-one marketing workspace bringing 35+ tools and an AI concierge together, covering SEO, AI visibility, content, paid and social.
Figma
Image · Free tier, paid from around $12/editor/mo
Collaborative interface and graphic design in the browser, widely used for marketing asset design and handoff.
GA4
Analytics & Reporting · Free (360 tier is paid)
Google's event-based web and app analytics platform, and the default measurement layer for most marketing sites.
Google Ads Editor
Advertising · Free
A free desktop application for bulk editing Google Ads accounts offline before pushing changes live.
Later
Social Media & Reputation · Paid, from around $25/mo
Visual-first social planning built around Instagram and TikTok, with link-in-bio and creator workflow features.
Midjourney
Image · Paid, from around $10/mo
A generative image model with style references and parameter controls aimed at consistent art direction.
Motion
Advertising · Paid, from around $99/mo
Creative analytics for paid social that groups ads by visual concept so reporting reflects the creative rather than the campaign.
OpusClip
Video · Free tier, paid from around $9/mo
Turns long-form video into short vertical clips automatically, with reframing and caption generation.
Peec AI
GEO · Paid, from around $89/mo
Lightweight AI-visibility monitoring aimed at teams who want citation tracking without an enterprise contract.
Profound
GEO · Paid, enterprise pricing
Monitors how often a brand is cited across AI assistants and AI search surfaces, with sentiment attached to each mention.
Screaming Frog
SEO · Paid, around £199/yr
A desktop site crawler for forensic technical audits, with deep configuration and integrations for log and analytics data.
Semrush
SEO · Paid, from around $139/mo
A broad marketing suite spanning organic research, paid research, content tooling and reporting in a single account.
Squoosh
Image · Free
A browser-based image compressor with side-by-side quality preview across modern codecs.
Triple Whale
Analytics & Reporting · Paid, from around $129/mo
Ecommerce attribution and profit reporting, focused on Shopify stores running Meta and Google spend.
VidIQ
Video · Free tier, paid from around $19/mo
YouTube keyword, thumbnail and competitor tooling, with channel-level recommendations.
About this database
Editorial methodology
Descriptive now, reviewed over time.
Every tool here has a category, a description, a price indication and a link to its official site. A rating, pros and cons and a last-tested date appear once that tool has actually been reviewed — until then it is marked “not yet reviewed” rather than given a placeholder score.
20 tools listed
0 reviewed so far
No paid placements