An all-in-one marketing workspace bringing 35+ tools and an AI concierge together, covering SEO, AI visibility, content, paid and social.
GEO
Generative Engine Optimisation — visibility inside AI answers.
4 articles
Articles
GEO and SEO Measure Different Signals, Not Better Ones
Generative Engine Optimisation is not a replacement discipline. It is a second scoreboard measuring familiar signals differently.
Tools that tell you whether AI assistants are citing your brand
Brand-mention tracking inside LLM answers is a young product category. Here is what exists and how to evaluate it.
Is llms.txt worth implementing? A sceptical read of the evidence
The proposal is elegant. Adoption by the engines that matter is another question entirely.
Measuring the value of traffic you will never receive
If a third of your brand impressions now happen inside an AI answer, last-click attribution is writing off your best channel.
Tools in this category
Lightweight AI-visibility monitoring aimed at teams who want citation tracking without an enterprise contract.
Monitors how often a brand is cited across AI assistants and AI search surfaces, with sentiment attached to each mention.
