Figma
Image · Free tier, paid from around $12/editor/mo
Collaborative interface and graphic design in the browser, widely used for marketing asset design and handoff.
Image
Generation, editing, compression and asset pipelines.
5 articles
Articles
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AI image tools that can hold a brand style across hundreds of assets
Consistency, not raw quality, is the bottleneck. Reference-locking and style training are what to evaluate.
2 min
20 reads
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Image compression: AVIF, WebP and the trade-off nobody publishes
How to benchmark a compression pipeline on both file size and perceptual quality, rather than file size alone.
1 min
23 reads
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Design tools for marketers who are not designers
Template quality decides the output far more than feature depth. Score the libraries, not the toolbars.
1 min
25 reads
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Digital asset management for teams of under twenty
Enterprise DAM is overkill and a shared Drive folder is chaos. A few tools sit in the useful middle.
1 min
22 reads
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The stock photo problem, and five alternatives that do not look like stock
Generic imagery is a trust tax. Here is what to use instead, at roughly the same cost.
1 min
20 reads