GA4
Google's event-based web and app analytics platform, and the default measurement layer for most marketing sites.
At a glance
- Category
- Analytics & Reporting
- What it does
- Google's event-based web and app analytics platform, and the default measurement layer for most marketing sites.
- Best for
- Baseline web measurement at no licence cost.
- Price
- Free (360 tier is paid)
- Free trial / free version
- Free
Not yet reviewed
We have not published a hands-on review of this tool yet, so there is no rating, no pros and cons, and no last-tested date. The listing above is descriptive only. Our review approach is set out in the Editorial Methodology.