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60 articles
Server-side tracking: what it fixes, what it costs, what it does not solve
A practical read on when a server-side container earns its running cost, and when it is cargo cult.
Digital asset management for teams of under twenty
Enterprise DAM is overkill and a shared Drive folder is chaos. A few tools sit in the useful middle.
Choosing which articles to refresh, without guessing
A scoring model that ranks refresh candidates on decay, position and commercial value rather than on gut feel.
Budget pacing tools that stop you overspending on the 28th
Flighting, dayparting and the unglamorous automation that protects margin.
Schema markup generators, checked against Google’s own validator
Six generators, one product page, one FAQ page — and a repeatable way to validate the output before you ship it.
The stock photo problem, and five alternatives that do not look like stock
Generic imagery is a trust tax. Here is what to use instead, at roughly the same cost.
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