All articles
60 articles
Creative testing platforms: which ones survive a real media budget
Statistical rigour varies wildly between platforms. Here is what to check before you trust a winner.
Technical SEO crawlers compared: what each one actually finds
Nine crawlers, one deliberately broken staging site, one scorecard — a working framework for choosing between them.
AI video repurposing tools: how to tell good clip selection from loud clip selection
Clip selection is where these tools live or die, and it is the one thing the demos never show you honestly.
Tools that tell you whether AI assistants are citing your brand
Brand-mention tracking inside LLM answers is a young product category. Here is what exists and how to evaluate it.
AI image tools that can hold a brand style across hundreds of assets
Consistency, not raw quality, is the bottleneck. Reference-locking and style training are what to evaluate.
Where AI writing tools fit in an editorial workflow (and where they do not)
Drafting is the least valuable thing these tools do. Research, structuring and editing is where the time actually goes.
Social listening tools compared on the metric that matters: recall
Coverage claims are easy to make and hard to verify. A seeded-mention test is the only honest way to compare them.
Internal linking tools, judged on whether they understand context
Most automated internal linking is keyword matching wearing a trench coat. A few tools do something genuinely smarter.
GA4 alternatives, compared on the things teams actually complain about
Data retention, sampling, event modelling and the reporting UI. Four criteria that decide whether a migration is worth it.
Get new reviews by email
Occasional email when we publish something worth your time. No spam, unsubscribe any time.
Email signup is not connected yet. It will be switched on before launch.