All articles
60 articles
Google Ads scripts worth stealing (and a few that will waste budget)
Account-level automation, with the guardrails nobody puts in the tutorial version.
Is llms.txt worth implementing? A sceptical read of the evidence
The proposal is elegant. Adoption by the engines that matter is another question entirely.
Captioning tools and word error rate on accented English
Vendor benchmarks are usually run on clean American English. Your audience is not.
Keyword research is not dead, but your volume column needs re-baselining
Zero-click growth broke the relationship between search volume and traffic. Here is how to rebuild your forecasting.
Creator collaboration platforms, from the brand side
Discovery, briefing, rights management and payment — four jobs, and almost no tool does all four well.
Image compression: AVIF, WebP and the trade-off nobody publishes
How to benchmark a compression pipeline on both file size and perceptual quality, rather than file size alone.
Attribution tools after the cookie: an honest comparison
MMM, incrementality testing, or a modelled multi-touch vendor? The answer depends on a budget threshold nobody names out loud.
Marketing dashboards that actually get read
The tooling matters far less than the reporting hierarchy. A structure that survives contact with a board meeting.
How to structure a page so an AI answer engine will quote it
Extractable claims, tight attribution, self-contained paragraphs. The formatting patterns that correlate with citation.
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